Dec

03

Artek’s US Website

Website Problem Artek lacked of a US website but also wanted to be able to sell locally to end customers and not only to retailers.   Challenge We needed to get approval from Artek's Headquarters in Finland on every step we made from the design perspective and we had to stick as much as possible to the European style.   Solution We recommended to work with Shopify as the scope from a selling perspective and the size of the company wasn't that big or complicated. We met several times to go over the purchase experience and how to add UI elements that the European site didn't have and increase conversion.   Role UX, IxD, Project

Aug

23

FLOS Emails

HTML Emails Email design for SALES and weekly marketing material for FLOS USA. Role Graphic Design, Email

Jul

16

FLOS Dealers’ Site

FLOS USA was looking to create a dealers site to make online orders, as a way to optimize and speed up their logistics. I was in charge of the UX and visual design of the site, and worked together with Celigo (a NetSuite certifed company) for all the back-end. The site is currently integrated in

Jul

16

Artek’s US Blog

Website Problem Artek's webstore lacked of a news/blog section. They wanted to not only sell and promote their products online but also build a design opinion presence against their competitors.   Challenge They didn't want people to comment on their blog, but just the ability of social sharing.   Solution After some stakeholder meetings we proposed to stick with the blog feature of Shopify and disable comments. Based on their current needs there was no need to build another solution, plus that could help to drive all traffic directly to their domain as they were just very new online.   Role Interaction Design, UI Design, Project

Jul

16

FLOS Web Store

Website Problem FLOS USA was in need of building a US based online store.   Challenge FLOS is a high-end lighting design company that has its headquarters in Italy. Stakeholders were the main challenge as to move away from a catalogue site to an e-commerce experience which was the main goal for the US directive. We also had a technology challenge as we had to stick with NetSuite as their inventory software and also web development platform.   Solution The solution needed to be approached in phases to introduce conversion in baby steps. As part of these phases the basic audience was first targeted: End Consumers, as other type of audiences were part of the plan but for future iterations. The screen capture showcased was designed and developed for NetSuite understanding the limitations of such technology at that time. This solution introduced to FLOS a CRM plan, as well as a Trade program ¬†and Design News, all created in-house. All initiatives