Airvel reached out to me for an UI enhancement of their flight charter marketplace site. While the site had most basic elements, it was not converting much. Thus I focused on the main goal for the business: help users find a flight and book it. Using redundancy and flexibility of actions as a design principle, I added multiple ways to update decisions while in the reservation funnel, always using language and visual clues to help users understand what action they performed and their outputs. Lastly, I placed all that extra content, and sections as secondary or tertiary elements on the site.
