At core I am a designer: a professional who enjoys problem solving utilizing Creative, UX and Design Thinking methods.
Based in NYC with more than 20 years of experience in multiple design disciplines. I have been dedicated to UX/UI/Product Design for 14, and with a strong focus on Enterprise Applications the last 7. My experience spans projects from industries such as: Finance, Healthcare, Big Data, eCommerce, Luxury Brands, Real Estate, and Academia. I am a User Research and Design System advocate and have learned that not only is important to empathize with end-users but also with stakeholders. Thus, my goal is to find that sweet spot where end-user and business needs meet. My approach uses foundational principles learned at Parsons NY (MFA in Design and Technology) and throughout my professional experience as a UX and Graphic Design professional. In addition, I have a good understanding of front-end development, data analytics, and I get involved in measurement plans at an application and program level.
From UX to Graphic Design to Infographics a nice mix of multiple type of design work.
E2E map experience of the service, including before and after the client lifecycle; as well as features and tech layers to define that service roadmap.
Identify the root problem and focus on designing solutions that can be iterated and tested with end-users while involving stakeholders from business and tech parties.
Translate concepts to great looking interfaces, developing and scaling atomic components, up to patterns and templates that can be backed up by code.
Some training certifications. However, to learn more about my background please visit my About page.
AI generated illustration When AI becomes more human than us By Eduardo Menendez Throughout my professional career, I have spent a considerable amount of time
AI generated graphic. Original documentation was lost. By Eduardo Menendez Back when the internet was still not as robust and omnipresent as it is nowadays,
A few years ago I received a Christmas gift. It was a bottle of champagne and a box of chocolates, the latter of which really
