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flight Charter Marketplace

The Challenge

Airvel reached out to me for an UI enhancement of their flight charter marketplace site. While the site had most basic elements, it was not  converting much. Thus I focused on the main goal for the business: help users find a flight and book it. Using redundancy  and flexibility of actions as a design principle, I added multiple ways to update decisions while in the reservation funnel, always using language and visual clues to help users understand what action they performed and their outputs. Lastly, I placed all that extra content, and sections as secondary or tertiary elements on the site.
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