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Data and strategy teams are spread around different business lines and companies. Commercial units needed to leverage existing propietary and purchased data to elaborate better projects outcomes and as a business marketing tool to new and prospective clients.
“Being able to have access to what is available in the firm would allow us to optimize in time and budget when we are trying to impress clients”
Goals
Always in the know
Problem solver
Forward thinking
Be the smartest person in the room
Pain Points
Never knows what is available in the firm
Request for new data takes too long
Needs
Deep understanding
of Oncology
Healthcare policy
Influence mapping
Local market dynamics
Goals
Motivated by educating
Own clinical experience
Identify key clinical insights
Pain Points
Pays out-of-pocket data access as firm does not disclose what data she can get access
Uses her network to learn about what is available
Needs
Access to latest science
Treatment pathways and clinical data
People-> KOL
Global/regulatory guidelines awareness.
Goals
How to produce data
Flexibility/depth of data
Pain Points
His work is all over different servers
Can't keep track of who has access to his models
Needs
Data maintenance
Needs to team up with data engineer
How might we design an experience that allows strategists and clinical directors learn about what data is available and their access status, as well as improve the data request process so they can all share knowledge in a more effective and organized way.
Waterfall development (vendor)
Iterating designs as we learn more
Utilizing corporate design system as a way to reinforce its usage
Involving tech on concept feedback
Creating strong functional prototype: improve in Axure RP
